按日分類顯示: 一月 2, 2025

Implementing effective data-driven segmentation in e-commerce is a complex, yet vital process that directly influences personalization success and conversion rates. This guide explores the nuanced, technical aspects necessary to build precise, actionable customer segments. We will dissect each component—from data sourcing to advanced modeling—providing concrete, step-by-step instructions that empower you to craft dynamic, high-performing …